[Infographic] 2016/2017 Google AdWords Conversion Rate Averages
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[Infographic] 2016/2017 Google AdWords Conversion Rate Averages

Every so often I like to share some of my favorite infographics.
Since I have no graphic design skills, this is the stuff I show clients but it also helps me create benchmarks for my campaigns.

Wordstream came out with some industry averages in Google Adwords with search and display ads.

This is a great resource to share with your clients or upper management when you are running your campaigns and provides a useful tool in your campaigns success or failure.

This information was gathered from 2,367 US-based WordStream client of all different vertices with a budget of $34.4 million dollars spent. These average are more-so median figures and is represented in US currency.

It is important to note that this is just a sample size – You may find with time, budget, and effort better results.

Quick Note: You can also scroll to the bottom of this page so you can easily copy/paste your industry averages for personal use!

average-conversion-rates-2016-adwords

Source: WordStream

Advocacy:
Search Conversion Rate: 4.61%
Display Conversion Rate: 0.37%

Auto Industry:
Search Conversion Rate: 2.27%
Display Conversion Rate: 0.79%

B2B Industry:
Search Conversion Rate: 2.58%
Display Conversion Rate: 0.96%

Consumer Service Industry:
Search Conversion Rate: 5.00%
Display Conversion Rate: 0.96%

Dating & Personals Industry:
Search Conversion Rate: 2.75%
Display Conversion Rate: 0.41%

E-Commerce Industry:
Search Conversion Rate: 1.91%
Display Conversion Rate: 0.96%

Education Industry:
Search Conversion Rate: 4.13%
Display Conversion Rate: 0.50%

Employer Services Industry:
Search Conversion Rate: 3.97%
Display Conversion Rate: 1.28%

Finance & Insurance Industry:
Search Conversion Rate: 7.19%
Display Conversion Rate: 1.75%

Health & Medical Industry:
Search Conversion Rate: 2.51%
Display Conversion Rate: 0.77%

Home Goods Industry:
Search Conversion Rate: 3.68%
Display Conversion Rate: 2.19%

Industrial Services Industry:
Search Conversion Rate: 2.58%
Display Conversion Rate: 0.88%

Legal Industry:
Search Conversion Rate: 4.35%
Display Conversion Rate: 0.98%

Real Estate Industry:
Search Conversion Rate: 4.40%
Display Conversion Rate: 1.49%

Technology Industry:
Search Conversion Rate: 2.55%
Display Conversion Rate: 1.04%

Travel & Hospitality Industry:
Search Conversion Rate: 2.57%
Display Conversion Rate: 0.53%

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